Privacy Policy — Straps Academy

Last updated: 2026/07/21

Mathis Machure, a self-employed professional based in Canada, operating under the name Straps Academy ("we," "us," "our"), is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the rights you have over it.

1. Information We Collect

Depending on how you interact with Straps Academy (browsing the site, signing up for a free resource, purchasing a membership, or contacting us), we may collect:

• Name
• Email address
• Phone number (if voluntarily provided, e.g., for WhatsApp community access or coaching coordination)
• Billing and payment information (processed securely by our payment provider, Kajabi; we do not directly store full payment card details)
• Content you submit, such as training videos sent for coaching feedback
• Any other information you voluntarily provide through forms, messages, or communications with us

We may also automatically collect limited technical information through our website and third-party tools (such as pages visited, device/browser type, and general location) via cookies and similar technologies, including the Meta Pixel.

2. How We Use Your Information

The information collected is used to:

• Provide access to purchased products and services, including Straps Academy, Library - Straps Academy, and Library Lifetime Access
• Deliver coaching, feedback, and personalized programming
• Send updates, offers, and content related to our programs
• Manage customer support and respond to inquiries
• Process payments and manage billing
• Improve our website, content, and marketing based on aggregate usage patterns
• Run advertising and measure its effectiveness (see Section 3)

3. Sharing Your Information

We do not sell your personal information. Your information may be shared with the following categories of third-party service providers, solely for the purposes described above:

• Kajabi — our website, course hosting, email, and payment processing platform
• Meta (Facebook/Instagram) — for advertising, retargeting, and ad performance measurement via tools such as the Meta Pixel and Conversions API
• WhatsApp — for community access and direct coaching communication, where you choose to participate
• Other service providers strictly as needed to operate the business (e.g., email delivery, analytics)

These providers are only permitted to use your information as necessary to provide their services to us, and are bound by their own privacy and data protection obligations.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, including:

• For as long as you maintain an active membership or account with us
• As needed to comply with legal, tax, or accounting obligations
• Until you request deletion in accordance with Section 6, subject to any retention required by law

5. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent to marketing communications at any time (e.g., by unsubscribing from emails)
• Object to or restrict certain uses of your information

To exercise any of these rights, contact us using the information in Section 8.

7. Children's Privacy

Straps Academy's products and services are not directed at children under the age of 18. We do not knowingly collect personal information from minors without the consent of a parent or legal guardian.

8. Contact

For any questions about this Privacy Policy, or to exercise your rights over your personal information, please contact:

[email protected]

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted with a revised "Last updated" date.